Symbols and logos are special, highly condensed information forms or identifiers. Symbols are abstract representation of a particular idea or identity. The CBS “eye” and the active “television” are symbolic forms, which we learn to recognize as representing a particular concept or company. Some identifiers are hybrid, or combinations of symbol and logotype. In order to create these identifiers, the designer must have a clear vision of the corporation or idea to be represented.
Thursday, July 17, 2014
They explore the creative possibilities presented by words (typography) and images (photography, illustration, and fine art). It is up to the designer not only to find or create appropriate letterforms and images but also to establish the best balance between them.
Designers are the link between the client and the audience. On the one hand,
In some cases, designers rely on words to convey a message, but they use words differently from the ways writers do. The visual forms, whether typography (communication designed by means of the printed word) or handmade lettering, perform many communication functions. Designers are experts at presenting information in a visual form in print or on film, packaging, or signs.
To communicate with peoples designers develop images to represent the ideas their clients want. Images can be incredibly powerful and compelling tools of communication, conveying not only information but also moods and emotions. People respond to images instinctively based on their personalities, associations, and previous experience
In the case of image-based design, the images must
Imagine, you have a message that you want to communicate with others. How may you share it? First of all you have to tell people one by one or broadcast by loudspeaker. At a time it calls verbal communication. But if you use any visual medium at all-if you make a poster; type a letter; create a business logo, a magazine ad, or an album cover; even make a computer printout-you are using a form of visual communication called graphic design.
Graphic designers work with drawn, painted, photographed, or