To communicate with peoples designers develop
images to represent the ideas their clients want. Images can be incredibly
powerful and compelling tools of communication, conveying not only information
but also moods and emotions. People respond to images instinctively based on
their personalities, associations, and previous experience
In the case of image-based design, the images
must
carry the entire message; there are few if any words to help. These images
may be photographic, painted, drawn, or graphically rendered in many different
ways. Image-based design is employed when the designer determines that, in
particular cases.
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